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Conference TV measurement

Vittorio Sala


Company:   Nielsen

Position: Regional Director TAM

Vittorio joined the AGB Group in 2000 and, after being directly involved in the start-ups of the new Television Audience Measurement (TAM) operations in Australia and UK, he became Regional Manager.

Vittorio has had the global responsibility of 12 TAM countries in Northern and Eastern Europe and the Middle East.

Inside Nielsen Watch structure, Vittorio is now responsible for all of our TAM activities across Europe, working locally with the markets while providing regional TAM guidance.

He has previously worked for Barilla (3 years) and Nestle’ (13 years), covering the role of Managing Director for the Confectionery business in Italy.


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