On March 16, 2012 in Radisson Blu, Kyiv it was held the conference ‘TV measurement’.
The conference organizer is Television Industry Committee. It is one of the largest clients of television measurement research in Ukraine. Its goal is to create balanced (trustworthy, consistent and acceptable to all users) sociological research of television audience in Ukraine.
The conference has gathered 75 participants which summed the results of TV panel work for last year, looked at experience of other countries and discussed ways of improvement of all-Ukrainian research panel. (more…)