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Conference TV measurement

Agenda

  • 9:30-10:00 Coffee, registration
  • 10:00-11:20 1st section
  • Conference Opening
    Kateryna Kotenko, Television Industry Committee, Director
    Elena Mironova, Television Industry Committee, Director of the Television Audience Research
  • * Nielsen Credentials and TAM Worldwide
    Alain Couttolenc, Nielsen, Watch Leader Europe
    Vittorio Sala, Nielsen, Regional Director TAM
  • * New Capabilities of TV Audience Measurement
    Jorge Papanicolau, Nielsen, Product Leader International TAM
  • * Who is Ukrainian TV Viewer?
    Victoria Borshchenko, Television Industry Committee, Head of TV Audience Research Department
  • 11:20-11:50 Coffee break
  • 11:50-13:20 2nd section
  • * New TV Panel Introduction
    Elena Mironova, Television Industry Committee, Director of the Television Audience Research
  • * Nielsen TAM Panel Specifics
    Sofocles Markides, Nielsen, TAM Ukraine Managing Director
  • * Meter Solutions: Installation and Measurement
    Augusto Ponce de Leon, Nielsen, Chief Operations Officer, Meter Engineering
  • * Nielsen Technology: How does it work?
    Damien Pilkington Lewis, Nielsen, Chief Systems Architect
  • * Q&A Session
  • 13:20-14:20 Finger Lunch and Demonstration Session
  • 14:20-16:00 3rd section
  • * Quality Control Conducted by Nielsen
    Fatima Abreu, Nielsen, TAM Operations Governance Manager
    Damien Pilkington Lewis, Nielsen, Chief Systems Architect
  • * Quality Control Conducted by TIC
    Kateryna Kotenko, Television Industry Committee, Director
    Elena Mironova, Television Industry Committee, Director of the Television Audience Research
  • * TV Monitoring Capabilities
    Andriy Lytskiv, Communication alliance, Director
  • * Opportunities for TV in twitter
    Jorge Papanicolau, Nielsen, Product Leader International TAM
  • * Conference Closing
    Kateryna Kotenko, Television Industry Committee, Director
    Elena Mironova, Television Industry Committee, Director of the Television Audience Research
  • 16:00-16:30 Coffee break

*Some changes in the аgenda may be expected

Organizer

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