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Conference TV measurement

Speakers 2013


Kateryna Kotenko

Company:   Television Industry Committee

Position: Director

Kateryna Kotenko is a professional sociologist; she has graduated from Ivan Franko National University of Lviv. She has more than 9 years experience in TV industry.

Television Industry Committee is a professional association of leading TV-channels and media agencies. It represents interests of television industry of Ukraine and cares for its members’ protection. The main goal of TIC is to promote the development of TV industry in Ukraine.


Elena Mironova

Company:   Television Industry Committee

Position: Director of the Television Audience Research

Elena responsible for matters related with research and measurement of television audiences in Ukraine. She has 16 years of experience in the advertising market of Ukraine, the last 8 years as director of strategic planning and creative agencies Provid Think McCann Kyiv. She was Director of Research of Media Direction Ukraine.


Alain Couttolenc

Company:   Nielsen

Position: Watch Leader Europe

Alain Couttolenc, Managing Director, Nielsen Watch Europe, leads the Watch business inEurope. In his role, Alain leads Watch strategies including the development of integrated capabilities and strategic client relationships across 27 countries, as well as the integration with Nielsen’s Buy businesses across the region.

Prior to this role, Alain led the Product Leadership group across all products and countries in Nielsen Latin America. In this role, he was responsible for the overall Watch and Buy strategy and business development for the region.

Before Nielsen, Alain spent 9 years in the Renault-Nissan group where he had an active role in the 1999 merge through the launch of the brand in Latin America and as Marketing manager in France.

Alain holds a Bachelor’s degree in Economics from the Universidad Iberoamericana in Mexico. Additionally, he studied Marketing and Strategy at Northwestern University’s Kellogg Graduate School of Management in the U.S.

Alain is a member of the Executive Committee for the EFFIE Marketing awards, member of the Board of directors of Mediametrie/Netratings in France, member of the Board of the Kellogg Alumni association and Marketing professor at la Sorbonne in Paris.


Vittorio Sala

Company:   Nielsen

Position: Regional Director TAM

Vittorio joined the AGB Group in 2000 and, after being directly involved in the start-ups of the new Television Audience Measurement (TAM) operations in Australia and UK, he became Regional Manager.

Vittorio has had the global responsibility of 12 TAM countries in Northern and Eastern Europe and the Middle East.

Inside Nielsen Watch structure, Vittorio is now responsible for all of our TAM activities across Europe, working locally with the markets while providing regional TAM guidance.

He has previously worked for Barilla (3 years) and Nestle’ (13 years), covering the role of Managing Director for the Confectionery business in Italy.